Our brands and designs are focused on giving you maternity options that look good and feel great beyond pregnancy as it is during pregnancy. Most women start buying maternity wear when their current clothes no longer fit at all; which is usually around the 3 month mark. Considering the pregnancy will only last another 5 months, they simply can't justify spending dollars on gorgeous maternity clothes.
At Shop Maternity, rest assured that the brands and the garments selected are designed for your post-natal figure as well. Think of it as normal stylish clothes that accommodate the growing belly and your post-pregnancy body! Moreover, the brands stocked at Shop Maternity all support our 3 values: quality, style and long-life. We are so pleased to bring you the following excellent brands.
Egg Maternity was founded in New Zealand by mother and daughter team, Colyn and Charlotte Devereux in 2000. At that time, there were no stylish clothes for expectant mothers. Charlotte saw the gap and went for it. Her main mission was to design fashionable and comfortable maternity clothes that she could also wear after her little baby arrived. Today, Egg Maternity is one of the 50 fastest growing New Zealand companies and looks set to venture into territories beyond Australasia. Well done! Shop Egg Maternity now >
Olian Maternity was born when fashion designer Lili Del Cuerto fell pregnant in the early 1990s and was at a loss for fashionable maternity wear. From humble beginnings in Miami, Florida, her designs are now cherished by many around the world and sold worldwide. One of Lili’s fundamental beliefs is that true fashion pieces should not have an expiration date after 9 months! With this in mind, designers at Olian Maternity consistently produce high-quality, well-cut and wearable designs to be adored throughout and beyond pregnancy! Shop Olian Maternity now >
Mayreau is the second line of nursing clothing produced by the company 1 in the Oven from the US. Owner and designer Gabrielle Barnett started 1 in the Oven, inspired by style and functionality for the pregnant woman. Mayreau is an extension of this inspiration and represents chic, sophisticated "during and after" style for mom-to-be who will go on to be breastfeeding mothers. At Shop Maternity, we love Mayreau for its chic form-fitting style and double functionality - all of Mayreau's pieces count as both maternity and nursing wear. It is now an international hit and is received well for thoughtful and practical designs.Shop Mayreau now >
Mishka 'n Milka is a true luxury line of clothing for women who aren't prepared to sacrifice style over the pregnant months. It was started in 2005 by Belinda Lee in Sydney and has gone from strength to strength to become one of the most desirable maternity label in Australia. Love the fact the it is owned and designed right here in Australia. Incorporating luxury fabrics and classic chic, Mishka 'n Milka maternity wear is to be coveted, loved and shown off. At Shop Maternity, we love Mishka 'n Milka for special occasion wear because their dresses have endless, effortless style and beautiful natural fabrics. Shop Mishka 'n Milka now >
Pea in a Pod is a wonderful Australian story. It started in 1981 in Melbourne by fashion designer, Jennifer Birkill, and has grown into a true Australian icon in boutique maternity wear. Their collections are simply stylish, a beautiful combination of modern, elegant and playful. At Shop Maternity, we love Pea in a Pod for its simple lines and functionality. The clothes fit beautifully to put you in the foreground, not the other way round. Best of all, it's all Aussie designed and Aussie made, right here in Melbourne! Shop Pea in a Pod now >