"Happy girls are the Prettiest girls"- Audrey Hepburn

Latest news from Shop Maternity

LATEST VIDEOS AND CHRISTMAS COMPETITION

Win the gorgeous Bourbon Rosettee Nursing Top by Mothers En Vogue

Stand a chance to win this nursing top by giving us the thumbs up on Facebook . Simple as that!
Then, grab extra entries by liking your favourite videos on the Shop Maternity Facebook page.

  • Entries close midnight 31 December 2011.
  • Shop Maternity staff entries not valid.
  • Maximum 5 entries per person.
  • Winner will be announced Wednesday 4 January 2012 at noon.

EXCITING NEW ARRIVALS IN TIME FOR A STYLISH SUMMER PREGNANCY

We welcome two new brands to Shop Maternity:

  • More of Me Maternity - Designed and manufactured in New York. This is an exclusive maternity line gaining popularity around the world for fashionable designs and beautiful fabrics.
  • Mothers En Vogue - internationally recognised for the best fashionable range in nursing wear. At Shop Maternity, we love love love Mothers En Vogue for affordable high quality dual-purpose maternity/nursing wear. Even better, many of the styles are made with Eco-friendly bamboo - superior natural fibre softer and more breathable than cotton.

New Egg Maternity summer stock now in as well. Check out these inspired designs in the new arrivals:

WINNER OF THE MARKET RESEARCH SURVEY COMPETITION

Congrats to Domini from Hadfield, VIC, who came out tops in the lucky draw of all those who completed the market research survey online. Survey results resoundingly agreed that Shop Maternity offers some truly great products, but respondents would like to see more variety in terms of brands, styles and price. A few more comments were made about improving our product descriptions by including more close-up pictures of the products.

Thank you so much for your input! And congratulations once more to Domini. The Olian 5pc. sleepwear set, valued at $154.90 is coming your way!

Maternity dress hire service launched!

Having had great feedback and enthusiasm from the online survey in the past two months, it was a no brained to launch this maternity dress hire service. Life doesn't wait for pregnancy to pass - as pregnant women, we still need to attend important functions for family, friends and work. Whether it is your best friend's wedding, a niece's christening, your own baby shower or date night with hubby, you will need a special maternity dress for your special occasion.

True, you can go out and spend a couple hundred dollars on a formal maternity dress, but how often will you be wearing it after the event? Due to demand, Shop Maternity has launched a maternity dress hire service, exactly so that you can choose the perfect maternity dress for your occasion, and at a fraction of the cost of buying outright. Only dresses in pristine condition are hired out and if you hire it soon, there's a high chance you will get to wear the dress brand new!

More reasons to hire: coming up in the next article...

SPECIAL OFFER: MATERNITY / NURSING TOPS

To celebrate the arrival of Mayreau at Shop Maternity, we are offering $40 off when you spend $100 or more. To redeem this offer, you must purchase at least one maternity or nursing top. SHOP MATERNITY TOPS NOW >

  • Use coupon code: SPRING40
  • Must spend $100 or more to get $40 off. At least one maternity top / nursing top must be in the cart.
  • Includes all designers: Olian Maternity, Egg Maternity, Mayreau
  • Includes sale items
  • Exclusive offer this weekend only! Ends 26 September 2011
  • While stocks last!